Let’s walk you through making a Google Ads account step by step! This guide details everything about Google Ads, from creating a new account to launching your first advertisement, and making sure they give you the best returns possible.
What to Keep in Mind Before You Start a Google Ads Account
Google Ads can be tricky. Here’s a checklist of aspects you should think of beforehand to make your journey smoother:
1. Have A User-Friendly Website
When you’re using Google Ads, your ultimate goal is to pull users to your website and get them to interact with it. Hence, your website should be easy to go through and mobile-friendly. It should also load fast and deliver your message clearly and briefly.
2. Be Ready for a Lengthy Commitment
Realize this: success in paid advertising doesn’t come overnight. To win at Google Ads, you need to put in the work and have a little patience. Keep an eye on your advertisements, change your offers, and tweak your target viewers to get winning results.
3. Get Set for Some Initial Heavy Lifting
Managing Google Ads can get a bit routine with time, but the first month is a different story. It involves a steep learning curve, setting up your account structure, and getting your ads in order. So gear up for some initial hard work on your part.
4. Define Your Conversion Goal
Conversions are the specific actions you hope visitors will take after interacting with your ad and landing on your site. This could be making a purchase, submitting a lead form, signing up for a service, or downloading a resource. Knowing your conversion goal allows you to evaluate the success of your campaigns and equally distribute your budget.
Guidelines for Creating a New Google Ads Account
You’ve got the basics down, steps to build a new Google Ads account is our next topic. Here’s how you go about it:
1. Select or Establish Your Google Account
Need a Google account? Click on the “Create account” option on the Google Ads registration page. For simpler management, a business email should be used, not a personal one.
2. Register for Google Ads
Once you have your Google account, go to ads.google.com and click “Start Now.” Decide between a “Business” or “Individual” account type and move to the next phase.
3. Launch Your First Campaign
Google will offer you a Smart campaign setup. However, to get more control, switch to Expert mode. Click “Switch to Expert Mode” and use our detailed guide to initiate your first Google Ads campaign.
Wrap Up
Well done! You’re now the owner of a shiny new Google Ads account. But remember, setup is just the start. Regular enhancements, trial and error, and consistent monitoring are key to prosper in paid advertising. Keep trying new tactics, assess your performance stats, and base your decisions on this data to improve your ROI. Best of luck!