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Welcome to our comprehensive guide on how to set up a Google Ads account! In this article, we’ll take you through everything you need to know to get started with Google Ads, including how to create a new account, set up your first campaign, and optimize your ads for maximum ROI.

Before You Create a Google Ads Account

Before diving into the world of Google Ads, there are a few things you should consider to ensure success. Here are some key factors to keep in mind:

1. Make Sure Your Website is Relevant and Easy to Navigate

The primary goal of Google Ads is to attract qualified traffic to your website and encourage conversions. Therefore, it’s crucial to have a website that is easy to navigate and provides a seamless user experience. Ensure that your website is optimized for mobile devices, loads quickly, and contains clear and concise messaging.

2. Prepare to Commit to This Project for the Long Haul

Paid advertising is a marathon, not a sprint. Building a successful Google Ads account requires time, effort, and patience. You’ll need to continuously monitor your campaigns, adjust bids, and refine your targeting strategy to achieve optimal results.

3. Be Ready for Some Heavier Lifting in the First Month

While managing a Google Ads account can become routine over time, the first month requires more effort. You’ll need to spend time learning the platform, building your account structure, and optimizing your campaigns. Be prepared to invest time and energy into your account during the initial stages.

4. Identify What Your Conversion Will Be

A conversion refers to the desired action you want users to take after clicking on your ad and visiting your website. Common conversions include sales, leads, sign-ups, and downloads. Determining your conversion goals helps you measure the effectiveness of your campaigns and allocate budget accordingly.

How to Set Up a New Google Ads Account

Now that you’re familiar with the preliminary considerations, let’s dive into the process of creating a new Google Ads account. Follow these steps to get started:

1. Choose or Create Your Google Account

If you don’t already have a Google account, create one using the “Create account” button on the Google Ads sign-up page. Use a dedicated business email address instead of a personal email address for easier management.

2. Sign Up for Google Ads

After creating your Google account, head to and select “Start Now.” Choose your account type – “Business” or “Individual” – and proceed to the next step.

3. Set Up Your First Campaign

Google will prompt you to create a Smart campaign, but we recommend switching to Expert mode for greater control over your account. Click “Switch to Expert Mode” and follow our step-by-step guide to creating your first Google Ads campaign.


Congratulations! You now have a brand new Google Ads account. Remember, setting up an account is just the beginning. Continuous optimization, testing, and monitoring are essential for achieving success in paid advertising. Keep experimenting with different strategies, analyzing performance data, and making informed decisions to maximize your return on investment. Good luck!